10 Software Tools for Startups to Grow Your Business

If you are thinking of starting a business or improving an existing business, you will need the right tools for the job! So, in this post, we share 10 types of apps for startups that can make your workflow more efficient and increase business growth.

Let’s start with something very important.

1. A productive suit

Before you can start doing something interesting with your startup, you’ll need some apps that can take care of boring – but very important – things.

This usually means that you put your hands on your hands. A trusted email account Cloud storage
Productivity tools.
The industry-leading productivity suits that offer all of the above are Microsoft 365 and Google Workspace (formerly G Suite).

However, choosing between them can be difficult – there are many advantages and disadvantages to the quality of their services.

2. A graphic design app

An important part of running a business involves taking care of visuals: making sure you have a good logo, a strong brand identity, and consistent use of your brand in all the assets you create.

For that, you’ll need a tool that lets you easily create brand content – here’s our recommendation Canova, which lets you customize design templates, royalty-free videos, stock photos, graphics, and more. Also provides access to much more. The canoe comes in two flavors – a free version forever (which, though free, is highly functional and full of features), or a premium one, which opens over 600,000 templates.

3. A website or online store.

we say that you will need a website for your business. But with so many website-building platforms available, it’s important (and difficult!) To make the right decision about who to go to.
Example of a website built with Squarespace
Portfolio sites and brochure sites
Squarespace is often a good bet for startups if you do not intend to sell services or goods online, ie your website is a portfolio or ‘brochure’ site in which business is ultimately going offline. Because the price is reasonable, the site is easy to set up, the templates are attractive, and it helps you with your project.
Square Space
WordPress is another great option for portfolios or brochure sites – and one option that will give you more control over the aesthetics and functionality of your site – but it involves more learning, and to help you It may be best to hire a developer. With construction

Online stores
If you are selling products and services online, things get a little complicated when it comes to choosing the right tool.

While it’s tempting to embed just one PayPal button on a web page to handle.

Shopify store example
Ultimately, if you’re serious about e-commerce, you’ll need a platform that you can use to build a fully functional store: one that covers product variations, shipping, and taxes. Suitable for things like rates and discarded carts. Big hits in the area include Big Commerce and Shopify.

4. An Email marketing tool

A large, high-quality mailing list is essential to the growth and long-term success of any business. Not only can email marketing provide a great return on investment (up to 4800%, according to Hubspot), but it’s also a great way to share content widely (something that can generate great brand awareness and SEO). Can also improve).

Many new business owners think that mailing lists are just a bunch of email addresses stored in an Excel spreadsheet that is emailed from time to time through Outlook.

This is a big mistake. Dedicated email marketing tools allow you to get email addresses through your website, host a large mailing list online, create newsletters, automate communications, and effectively track results. ۔

Create a newsletter with Getresponse

There are many great email marketing apps available – but based on the value of money and trust (respectively), our favorite is probably GetResponse, as it combines webinars and eCommerce features with email marketing.

5. C.R.M

C.R.M means ‘Customer Relationship Management, and these days the acronym is used to refer to cloud-based software that lets you track and manage the business relationship between your organization and your leads and clients to Allows.

Nimble CRM

In general, a CRM app will allow you to capture, organize, and analyze leads.
Track communication with leads and clients.
Assign tasks to your team.
Manage customer inquiries through the support ticketing system.
Now, as with email marketing, many new business owners rely on Microsoft Excel to handle all of these types of stuff – which, with mailing list management, is a bad move when you have too many. More sophisticated options are available.
Hubspot offers a highly functional free version of its CRM tool a great introduction to the world of customer relationship management.
Other cost-effective options include capsules and nipples
and Which product is right for you will depend on the complexity of your business, but either way, finding the right CRM tool will usually be necessary to ensure that it grows successfully.

6. Cloud-based accounting

Cloud-based accounting apps are becoming increasingly popular – mainly because they are better than Excel for managing your finances.
You can easily link your accounting app to your bank account, and all your transactions are imported into your accounting software in real time (ie, copy the transactions from your online bank account to a spreadsheet). And no need to paste!)

The Xero app is a popular option for managing accounts.

Not only that, but cloud accounting apps allow you to increase branded invoices and create detailed reports at the click of a button. It can give you access to an in-depth analysis of your company’s finances, and can significantly simplify the preparation of tax returns.
The industry’s leading cloud-based accounting apps include Xero and Quickbooks.

7. Keyword research tools

It’s great to have a business and a website to go with it – but if you’re not ranking well in the search results, you’re blocking its potential.
Letters vs. Seamers | Free SEO Toolkit
One of the best ways to improve the performance of your website is to make sure that you are publishing the content that people are actually looking for. To do this, you will need to research keywords.
Doing keyword research with Semrush
This type of work requires tools such as letters and symmetries.

8. Project management tools

If you are serious about doing something – and especially if you are working with multiple stakeholders – you will need a project management tool.

Probably the easiest group – and one you can use for free – is Trello.

It lets you organize your projects using a ‘card-based to-do list’ system that is easy to understand. You can invite people inside and outside your organization to projects.

9. GDPR compliance tools

With the introduction of the GDPR – data protection laws designed to protect the privacy rights of EU citizens – business owners will now have to meet strict requirements regarding how they obtain data and use cookies.

Adherence to GDPR rules on data capture is fairly straightforward, but adherence to cookie rules is quite difficult.

To comply with the cookie consent approach, your website needs to display a cookie banner that not only notifies your visitors that cookies are being used but also that they are being run. It also allows for prior consent.

This can be quite a challenge from a technical point of view, but there is a new tool called CookieYes that has been newly discovered and which suggests more as a way to ensure compliance (especially where website building products Hosts such as Squarespace, Shopify, Big Cartel and BigCommerce are concerned).

You can learn more about CookieYes.

10. A social media manager

Most businesses struggle to manage multiple social media profiles at once – it’s hard to be at the forefront of posting religious content on Facebook, Twitter, Instagram, Pinterest, etc. It can also be difficult to analyze what is working on all your channels and what is not.

This is where a comprehensive social media management tool like Hootsuite comes in handy. You can use tools like Hootsuite to manage all your social media accounts in one place. Schedule messages on your profiles Measure the performance of your social media campaign and assign tasks to your team’s messages to ensure that all messages generated by your social media activity are answered.

All of this improves your social media commos, or makes time for other important things!

Hootsuite alternatives include Sendible and Buffer. For more information on your other options in this area, you can check out.